adidas Originals is launching XBYO, a brand new apparel range that focuses on pared-down pieces that capture the essence of adidas’ iconic design philosophy. The collection draws heavily on the Fall/Winter 2001 inaugural adidas Originals apparel line, and favours understated design aesthetics and classic silhouettes. The lookbook itself has a deconstructed feel, and sees cultural provocateur Adwoa Aboah and rapper Desiigner modelign the wares against a VHS-noised backdrop which evokes memories of the late-nineties and early-naughties golden era of street culture. Check out a preview here and stayed tuned for the new XBYO collection to hit stores later this month.
