adidas Originals & Fafi Spring/Summer 2010 Lookbook

I said it once before, and I will stand by this statement until the end, adidas is owning 2010 with their incredible collaborative projects. Their marketing department is eons ahead of the game. Today I am happy to present to you the latest collaborative collection from the sports apparel, multi-national mega corporation and French artist Fafi. This simply elegant collection is presented in a very nice lookbook featuring the beautiful French actress/singer Alka Balbir, spending the day in what looks like the “country”. The photos in the lookbook were shot by Sunny Ringle, and the entire shoot was styled by the mastermind of the collaborative Fafi.

My personal favourite is Alka laying in the hay.