Oh Canada! Today adidas has officially announced the launch of their first-of-its-kind sneaker reservation mobile application, The Confirmed app, is now available to download for the first time in Canada. The updated app, available in the Apple app store​ and Google Play, allows users to reserve the most anticipated adidas products through the ease of a single click on their smartphone. Once signed up the user will gain instant access to the reservation system. In theory this will help true sneakerheads actually get the shoes they want at the retail cost without worrying that they are all being purchased using bots and then resold for double the price. A real plague in the sneaker community.

The launch of the app in Canada will coincide with the release of the brand new NMD_CS2, accessible through the app in Toronto on July 13th. A special pop-up shop in Toronto will act as the pick-up location, and be open to the public to purchase other NMD models from Thursday, July 13th to Sunday, July 16th. The pop-up will be located on the 2nd floor at 505 Queen St W, and open Thursday to Saturday 11AM-9PM and Sunday 12PM-7PM while quantities last.


Users can stay up to date with news about additional Canadian cities and future product drops available via the app.

For those that don’t know see how the app works below.

How Confirmed works: Connecting with consumers at the most personal level, adidas Confirmed provides a systematic, streamlined and safer purchasing process for the most sought after and highly anticipated adidas products.

Step 1: Register for a release by creating an adidas Originals account and selecting a preferred size.

Step 2: The consumer will receive a push notification when reservations open, then tap the button to check availability of preferred size and size range.

Step 3: When a successful reservation confirmation is received via the app, the consumer will be notified of the time and store pick up location.

Step 4: Go to the designated location to complete purchase and pick up the product.

adidas Confirmed is available for download in Canada now, through the Apple app store or Google Play.