adidas by Stella McCartney jumps into 2017 with a Spring/Summer campaign that celebrates the rule-breaking and trail-blazing attitude of the modern female athlete. This season, Karlie Kloss is joined by sprint star Octavious Freeman and renowned yoga instructor Chelsey Korus as they champion the pursuit of new challenges, shaking up routines and embracing variety together.
“The adidas by Stella McCartney Spring/Summer 2017 campaign is about inspiring today’s women to test themselves, wherever their workout takes them. We wanted to celebrate their incredible energy manifested through movement and creativity, as well as the exceptionally dynamic lifestyles that Karlie, Octavious and Chelsey lead. These three women show that if you put your mind to it, you can achieve anything,” says Stella McCartney.
The three protagonists will feature in a series of energetic behind-the-scenes videos, photos and soundbites that aim to inspire like-minded women to create their own rules in training. Karlie, Octavious and Chelsey unite to show how their steadfast determination enables them to pursue new challenges and push limits, without compromising on style.
The Spring/Summer 2017 collection will be available starting this month at select retailers as well as www.adidas.com/stella and www.stellamccartney.com.