adidas Athletics is expanding its Z.N.E. collection with the launch of the 90/10 jacket. The jacket’s name takes inspiration from the insight that sports is 10% performance and 90% mental. Features like a roomy hood and high neck funnel for both weather protection and privacy when speaking were all included in the design in an effort to allow athletes to find focus and not get distracted.
adidas tapped some big names to help them launch the new jacket including footballer Paul Pogba, track star Torie Bowie and tennis player Coco Shilin. The men’s jacket features long sleeves while the women’s is a shorter, bolero-style cut. Both versions feature a motivational quote inside the hood.
The adidas Z.N.E. 90/10 jacket retails for $180 and is available at adidas stores and stockists around the world now. Visit the adidas website to learn more.