A$AP Rocky stars in a new short for Mercedes-Benz’ “Grow Up” campaign.

The ad visualizes Rocky’s heritage stemming from Harlem, New York and shows what inspires his hustle and growth as an artist. It also touches on the death of Rocky’s brother and how it affected the rapper on his path to success. Rocky was just 13 years old at the time.

Watch the short ad titled “Grow Up: Get a Job” above.