This year’s campaign for H&M Loves Coachella features an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover “Let’s Live For Today” by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself.
Of the new collection, The Atomics said:
“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world.”
Key pieces in this year’s H&M Loves Coachella collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. Lace-trimmed slip-dresses have festival attitude layered over hand-drawn Coachella T’s, while the essential floral-embroidered denim jacket is perfect over a metallic bodysuit with a sheer powder-pink pleated mesh skirt – finish the look with large gold star earrings. For the ultimate in festival style, there’s the essential hoodie and also a metallic anorak, plus a black body suit with an open-laced back.
For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts. A white cotton tank has gothic Coachella graphics on the back, and the cut- off denim shorts have biker details at the knee for a sharp Coachella mix. Meanwhile an Ikat printed short sleeve shirt makes the perfect layered look together with a pair of faded festival jeans.
Check out the campaign video below.