Hey remember that SICK party I went to a couple weeks back in New York, hosted by Reebok and Swizz Beatz for the launch of Reebok’s “Reethym of Lite” campaign? Well Reebok Classics has released a short trailer for Prequel to a Classic by R+I Creative, which captures the vibe of the night’s sights and sounds. Directed by Paul Rojanathara and Davis Johnson, “Prequel to a Classic” takes us into the VIP lounge with Swizz Beatz and his special guests (ME!). The world premiere for Prequel to a Classic will drop on August 12 through WeRClassic.com, but until then watch the trailer and enjoy.
Reebok “Prequel To a Classic” – Trailer from R+I creative on Vimeo.