Mercedes-Maybach is moving its world beyond the road with the Maybach Ocean Club, a private members’ club built around the 508-foot Beyond Horizons superyacht. The project is another example of how luxury brands are expanding beyond products and into experiences, spaces, and communities.
Launching in 2029, the club will be limited to 300 co-owners, with each member receiving four weeks at sea annually. Instead of traditional yacht ownership, the Maybach Ocean Club is designed around access, travel, and shared experiences, including live concerts, art exhibitions, and private events with partner fashion houses and watchmakers.
For now, Beyond Horizons exists only through renderings, but the ambition behind the project is easy to understand. The 508-foot vessel is presented as a floating retreat featuring 30 suites, floor-to-ceiling glass doors, panoramic ocean views, a beach club, wellness spa, and helicopter transfer capabilities. A 230-foot shadow vessel will accompany the yacht, carrying additional equipment and water-based activities.
Designed with Mercedes-Benz Chief Design Officer Gorden Wagener and yacht specialists Dölker + Voges, the project translates the Maybach design language into a maritime setting while connecting back to the brand’s early history with marine engineering.
The Ocean Club also fits into a larger direction for Mercedes-Benz. Earlier this year, the brand introduced Mercedes-Benz Places | Binghatti City in Dubai, extending its design philosophy into architecture and residential living. The Ocean Club follows that same idea, but instead of creating a place on land, Mercedes-Maybach is taking the concept offshore.
Developed with Sevengage Consultancy founder Jamie Caring, the Maybach Ocean Club is less about owning a yacht and more about creating a private global network. The vessel is the backdrop, but the real draw is the community built around it.
With a $4 million USD buy-in and a seven-figure annual fee, the Maybach Ocean Club is aimed at a very specific audience. If the finished yacht matches the vision shown in the renderings, Beyond Horizons could become one of the most recognizable vessels on the water when it launches in 2029.
More than a yacht, the project shows where brands like Mercedes-Maybach are heading next. The new luxury landscape is being built around places, experiences, and access, not just the things sitting in someone’s driveway.
