Louis Vuitton’s Spring Summer 2027 Men’s Trunk Campaign is built around a familiar idea in menswear: the power of getting the details right. Designed by Pharrell Williams, the House’s latest Trunk Edition looks at luxury through craftsmanship, ease, and a sense of personal curiosity.
Starring Louis Vuitton Ambassador Callum Turner and photographed by Gregory Harris in New York City, the campaign presents a world where refined dressing fits naturally into everyday life. The collection’s second Trunk Edition focuses on elevated essentials, bringing together traditional tailoring codes with a more relaxed modern approach.
Shot on film, the campaign highlights the textures and construction behind the pieces, from classic shirting and slacks to jackets crafted in crisp cotton silk poplin, double face cashmere vicuña, and cotton cashmere indigo washed denim. Minimal VVN Louis Vuitton signature tabs keep branding subtle, allowing the fabrics and silhouettes to take the lead.
Turner’s cinematic portraits and short film follow a business traveller moving through moments of downtime: a game of chess, reading the day’s news, spending time with his dog, afternoon tea, a round of golf, and the small rituals that break up a busy schedule.
The collection reflects Louis Vuitton’s ongoing approach to dandyism, where clothing becomes a way to shape identity, whether that means expressing personal style or stepping into a certain character. It is polished without feeling overly formal, designed for someone who understands that the strongest pieces often speak quietly.
The Spring Summer 2027 Men’s Trunk Collection is available at Louis Vuitton stores worldwide and online starting September 24.