After first hitting the runway during Celine’s Spring 2027 menswear show in Paris this past June, the Celine x Reebok Freestyle Lo is officially stepping into the spotlight with its full campaign reveal.
A meeting of two different worlds, the collaboration brings together Celine’s Parisian perspective with Reebok’s athletic heritage, revisiting the Freestyle Lo, the 1982 silhouette that helped define an era of sneaker culture. Under Michael Rider’s direction, the classic shape returns as Celine’s first known sneaker collaboration, reworked in premium lambskin leather.
The campaign introduces the full lineup of eight colourways including Optic White, Black, Butter, Beige, Peanut, Dark Brown, Oxblood, and Fluo Red. The formula stays simple: one iconic silhouette, a range of colour options, and a familiar shape that continues to find new relevance decades later.
Celine describes the project as “heritage two ways: Paris street, American movement,” a fitting description for a sneaker built around contrast. Reebok’s original Freestyle Lo was the first athletic shoe designed specifically for women, while Celine brings a luxury finish and a new chapter to Rider’s evolving vision for the house.
The Celine x Reebok Freestyle Lo launches September 10 through select Celine boutiques and Celine.com. An “Alldayeveryday” limited edition will also be available exclusively at Celine Wooster and Celine Omotesando.