LOEWE welcomes British actor Spike Fearn as its newest brand ambassador, marking another notable addition to the House under the creative direction of Jack McCollough and Lazaro Hernandez.
Raised in a working-class family in Leicestershire and trained at the Television Workshop in Nottingham, Fearn has built a career defined by instinct, range and a willingness to move between characters that resist easy categorisation. His early work included Charlotte Wells’ Aftersun, Marley Morrison’s Sweetheart and Fede Álvarez’s Alien: Romulus, for which he was named one of Screen International’s Stars of Tomorrow in 2024. That same year, he appeared alongside Jack O’Connell and Eddie Marsan in Sam Taylor-Johnson’s Back to Black.
His trajectory has only broadened since. This year, Fearn took on his first leading role in Finding Emily, Alicia MacDonald’s romantic comedy for Working Title and Focus Features, while also appearing in James L. Brooks’ Ella McCay alongside Emma Mackey, Jamie Lee Curtis, Woody Harrelson and Ayo Edebiri. He is currently filming Gavin O’Connor’s Running for Apple Original Films and will also appear in Alice Birch’s upcoming Searchlight Pictures feature Sweetsick, starring Cate Blanchett.
That breadth is precisely what makes Fearn such a natural fit for LOEWE’s new chapter. His approach to acting is rooted in curiosity and a desire to avoid repetition, seeking out roles that push him beyond what is familiar.
“I never want to be shoved into a box,” he has said. “I want to bend it and see what happens.”
For McCollough and Hernandez, that sense of creative restlessness is part of Fearn’s appeal. “Spike carries something rare,” they say. “He has moved through grief, horror, comedy and romance without once flinching.”
The partnership reflects a shared belief in experimentation and the value of remaining open to what comes next — a fitting introduction for Fearn as LOEWE continues to define its next chapter.