For Fall Winter 2026, LOEWE is taking its latest collection to new heights, literally. Photographed by Talia Chetrit, the campaign ventures to Pointe Helbronner in the Mont Blanc Massif, where ice, snow and granite peaks create a dramatic backdrop for Jack McCollough and Lazaro Hernandez’s first collection for the house.
At elevations reaching 3,470 metres, the Alpine landscape becomes more than a setting. Its unpredictable conditions and surreal scale amplify the collection’s spirit of experimentation, with LOEWE’s vivid colours, unexpected materials and reimagined silhouettes in stark contrast against the stark white snow-covered terrain.
Bright yellow knitwear, plush shearling mittens, sculptural shearling coats and the new Amazona 180 in suede emerge against the white landscape, while athletic poses and bold movement bring the collection’s sporty codes to life. Storm boots, Dive slingbacks, wraparound Shield sunglasses and inflatable parka jackets underscore the season’s sense of movement and adventure.
“The campaign continues our exploration of craft at LOEWE, this time at altitude, on Mont Blanc,” McCollough and Hernandez explain. “A landscape where colour and form become more vivid, almost surreal.”
The campaign brings together a cast that reflects the creative breadth of the new LOEWE with brand ambassadors Julia Garner and Théodore Pellerin appearing alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon, models Nyawurh Chuol, Carin Herven and Siegfried Blanche, and artist Cosima von Bonin.
Von Bonin’s influence extends beyond the campaign. Her artistic universe informed the Fall Winter 2026 show space and inspired a capsule of limited-edition bags, including the Amazona 180, Puzzle and Flamenco. The designs translate her distinctive visual language into LOEWE’s leathercraft, incorporating her whimsical animal figures, floral motifs, vibrant colour combinations and graphic checks through intricate intarsia.
Chetrit’s photographs urn the bags themselves into objects of visual exploration, placing individual pieces against elements of mountain architecture, juxtaposing LOEWE’s supple leather with crisp, matte and reflective surfaces. Familiar motifs from previous seasons return transformed, including coloured ice cubes that now resemble miniature mountain peaks and fruit encased in crystalline frost.
As snowfall and mist move through the landscape, visibility dwindles and the campaign takes on an almost cinematic quality. Saturated colour, tactile materials and dynamic silhouettes appear to hover between reality and fantasy, capturing the sense of curiosity and creative risk at the heart of McCollough and Hernandez’s Fall Winter 2026 vision.
The Fall Winter 2026 collection arrives in stores and online August 24.