Miss Dior is entering a new chapter. Nearly eight decades after its debut alongside Christian Dior’s revolutionary New Look in 1947, the House has unveiled a reimagined Miss Dior Eau de Parfum that looks to its heritage while embracing a new generation of fragrance lovers.
The new composition remains rooted in the chypre tradition that has long defined Miss Dior, but introduces a softer, creamier profile. At its heart is an exclusive Grasse rose absolute sourced from Dior partner estates, layered with notes of vanilla, almond, tonka bean, sandalwood and patchouli for a warmer, more gourmand interpretation of the iconic scent.
The launch also reinforces the fragrance’s enduring connection to Catherine Dior, Christian Dior’s sister, the original inspiration behind Miss Dior. Her lifelong love of flowers and the Provençal landscape continues to influence the House, with Grasse roses remaining central to the perfume’s identity through long-standing partnerships with local growers.
The bottle has been refreshed with a return to the original slender dagger bow, woven with the House’s iconic houndstooth motif by France’s Ateliers Faure. Interchangeable bows add a little bit of spice and personalization, connecting Dior Beauty and the House’s fashion codes.
Rounding out the launch is a redesigned Roller-Pearl collection featuring Miss Dior Eau de Parfum alongside Blooming Bouquet and Miss Dior Parfum, offering the House’s signature fragrances in a travel-ready format complete with engraved houndstooth detailing.