Louis Vuitton is continuing to grow its beauty universe with the launch of the LV Crayon, the latest addition to La Beauté Louis Vuitton. Created under the direction of legendary makeup artist Dame Pat McGrath, the new lip liner brings the precision of backstage runway artistry to an everyday beauty essential.
Designed to pair seamlessly with the House’s LV Rouge lipsticks and LV Baume, the featherlight formula glides on smoothly while delivering long lasting definition, hydration and a subtle plumping effect. The liner also introduces a unique Monogram flower shaped pencil, designed by Konstantin Grcic to offer greater control and precision with every application.
The LV Crayon launches in 10 shades ranging from versatile nudes and rosewoods to signature Louis Vuitton reds, including Rouge Louis and Monogram Rouge. McGrath also highlights several signature lip techniques that can be achieved with the collection, including her viral blurred lip effect, sculpted nude lips and bold monochromatic red looks.
The launch is accompanied by a curated lineup of beauty accessories including a lip blending brush, a sculptural sharpener, a dedicated beauty pouch and a Monogram canvas pencil case designed to house the complete collection.
With the LV Crayon, Louis Vuitton continues to position La Beauté as an extension of the House’s craftsmanship, bringing together luxury design, innovative formulas and Dame Pat McGrath’s unmistakable artistry in one refined beauty collection.