Hermès has officially opened the doors to Maison Bond Street, taking over the historic former Asprey flagship, transforming the landmark address into the luxury house’s sixth Maison worldwide. Spanning nearly 2,000 square metres across six interconnected buildings, the new destination represents a major investment in London and the brand’s continued commitment to the UK market.
Spanning nearly 2,000 square metres across six interconnected historic buildings, the new Maison stretches over five floors and features more than 500 specially selected artworks. The expansive space showcases all sixteen of Hermès’ métiers, bringing together the house’s craftsmanship, creativity, and heritage under one roof.
Originally constructed beginning in 1769, the site has been transformed into a contemporary retail experience while preserving many of its historic architectural details. Designed by Paris-based architecture agency RDAI under the direction of artistic director Denis Montel, the interiors blend original features with new decorative elements, creating a space that feels both timeless and distinctly modern.
Visitors enter through a dramatic seven-metre-high façade before moving through a series of thoughtfully designed rooms. Highlights include a striking atrium originally conceived by Foster + Partners, featuring a new steel-and-glass roof and a sculptural spiral staircase crafted from limestone, glass, and calfskin-finished handrails. Throughout the store, carefully curated artworks selected under the supervision of Hermès artistic director Pierre-Alexis Dumas create an immersive journey through the brand’s world.
Among the standout commissions is a horse sculpture by British artist Jessica Wetherly, installed in the atrium, and London-based illustrator Katie Scott has created bespoke wall illustrations for the beauty, fragrance, and fashion jewellery spaces.
Each floor offers its own unique experience. Leather goods, home collections, equestrian offerings, watches, jewellery, ready-to-wear, footwear, and menswear are housed within a series of interconnected rooms that highlight both craftsmanship and design. The third floor is dedicated to Hermès leather artisans, who work on repairs and restoration services in view of visitors, reinforcing the house’s commitment to longevity and craftsmanship. At the very top sits a private floor devoted to the Émile Hermès Collection, complete with rooftop lounges and gardens.
To mark the opening, Hermès introduced a selection of exclusive products created specifically for Maison Bond Street. The collection includes limited-edition leather goods and silk carrés, alongside unique creations from Ateliers Horizons, jewellery, watches, fragrances, and equestrian-inspired objects. Among the standout pieces are leather-handled gardening tools paired with a red denim-and-leather apron, a “A Walk in the Garden” tea trunk, and a special Hac à Dos backpack featuring guitar-patterned appliqué detailing.
True to form, the celebrations extend beyond the merchandise. The store’s windows have been transformed into “The Rocabarn,” an imaginative horse-grooming parlour created by English textile artist Kate Jenkins. Crafted using crochet, knitting, and embroidery techniques, the whimsical installation features Hermès’ equestrian characters enjoying beauty treatments beneath chandeliers adorned with dangling carrots, bringing a playful and distinctly British touch to the new flagship.
The new destination offers visitors an immersive glimpse into the world of Hermès, combining heritage, art, and innovation in one of the city’s most prestigious retail districts.
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