LOEWE has unveiled its Fall-Winter 2026 pre-collection campaign, photographed by Talia Chetrit on the volcanic island of Tenerife. The campaign continues the direction creative directors Jack McCollough and Lazaro Hernandez introduced in their debut for the Spanish house, placing the collection against the island’s dramatic coastline, volcanic rock, and sharp coastal architecture.
“We were drawn to the elemental energy of Tenerife,” said Jack and Lazaro. “Its vigour, its drama, and the way this ancient volcanic landscape can sharpen senses and instincts, much like how we think about making and wearing clothes.”
Chetrit’s imagery moves between wide landscape shots and intimate close-ups, mixing Atlantic waves and lush hillsides with still-life compositions featuring coloured ice cubes, dripping honey, bananas, and spilled passion-fruit seeds. The cast includes Eva Victor, Levon Hawke, Seydou Sarr, and LOEWE brand ambassador Isla Johnston, wearing layered looks built around leather outerwear, relaxed sportswear, bold stripes, and wraparound Speed Shield sunglasses.
The campaign also highlights LOEWE’s latest bags, including the Amazona 180 in new XL and medium sizes, alongside the Layer Flamenco clutch, Scarf bag, and mini Cala bag.
LOEWE’s Fall-Winter 2026 collection arrives in stores and online on May 28.
Photography by Talia Chetrit