Louis Vuitton returns to New York for its Men’s Pre Fall 2026 campaign, with Pharrell Williams continuing to refine his vision of the modern gentleman through the lens of the city. Shot by Oliver Hadlee Pearch in Central Park, the campaign stars professional skateboarder and Friend of the House Tyshawn Jones for the first time, bringing one of New York’s most influential skate figures into the world of Louis Vuitton menswear.
Built around the idea of the contemporary dandy, the campaign follows Jones through Central Park’s pathways, bridges, and open spaces, blending the park’s calm with the energy of the surrounding city. The setting feels natural for Jones, whose roots and influence in New York skate culture bring an easy authenticity to Pharrell’s latest vision.
The Pre Fall 2026 collection balances relaxed sportswear with refined tailoring, mixing technical blousons, structured outerwear, linen shirts, ribbed knits, patchwork denim, and boxer-length shorts. Classic Louis Vuitton codes, including the Monogram and Damier patterns, are subtly reworked through washed Damoflage prints, Monogram fragments, and textured yarn treatments. Iconic bags such as the Keepall, Speedy, and Shopper tote return in elevated finishes that lean into a more sport-driven sensibility.
With Tyshawn Jones at the center, Louis Vuitton continues to blur the line between skate culture and luxury fashion in a way that feels considered rather than forced. The campaign lands as both a clean expression of Pharrell’s evolving menswear direction and a quiet love letter to New York City.
The Louis Vuitton Men’s Pre Fall 2026 campaign launches across print and digital platforms beginning May 11. The collection’s first drop arrived in stores on April 23, with the second set for May 21.