Tiffany & Co. continues to expand its watchmaking offering with the unveiling of a new piece from its Eternity collection, this time centred around a deep blue aventurine dial and an unapologetically diamond-heavy design.
Crafted in 18k white gold, the cushion-shaped timepiece leans into the house’s legacy of fine jewelry, blurring the line between watch and statement piece. The dial is cut from aventurine, giving it a subtle, star-like shimmer, and is punctuated by 12 hand-set diamond hour markers, each in a different cut ranging from classic round brilliant to more distinctive shapes like marquise, Asscher, and heart.
That heart-shaped diamond at 12 o’clock serves as a quiet focal point, nodding to Tiffany’s long-standing association with romance, while the surrounding bezel is set with a continuous line of round brilliant diamonds, referencing the silhouette of a traditional eternity ring.
The piece is fully realized through its bracelet, which features hundreds of individually set diamonds designed to move fluidly with the wrist. In total, the watch incorporates 512 diamonds weighing over six carats, underscoring the brand’s continued emphasis on craftsmanship and material excellence.
Finished with a Swiss quartz movement and the house’s signature six-prong crown detail inspired by the iconic Tiffany Setting, the watch positions itself as both a technical object and a piece of high jewelry.
The new Eternity by Tiffany watch will be available at Tiffany & Co. boutiques worldwide and online. Discover the vintage advertising from 1967-1969 below.
