Fresh off continued acclaim at London Fashion Week and a buzzworthy collaboration with adidas, Simone Rocha is set to take on one of menswear’s most prestigious stage. The Irish designer has been announced as Guest Designer for Pitti Immagine Uomo 110, running June 16–19, 2026 in Florence, where she will present a special runway show marking her first independent menswear presentation on the official men’s calendar.
Known for her poetic, subversive approach to femininity, one that has consistently captivated audiences, Rocha’s work has evolved into a broader exploration of identity, heritage, and form. Her recent adidas collaboration further underscored her ability to merge romanticism with sport-inflected design codes, expanding her reach while maintaining a distinct creative voice.
“I am excited to share the length and breadth of my menswear proposition,” Rocha said in a statement, noting the significance of presenting in Florence against such a historic backdrop. The upcoming show signals a new chapter for the designer, one that promises to explore both tradition and experimentation with equal sensitivity.
Pitti Immagine’s Francesca Tacconi praised Rocha’s unwavering originality, highlighting her ability to create emotionally resonant garments that defy conventional boundaries of gender, era, and proportion. Her work, rooted in personal narratives spanning Ireland and Hong Kong, continues to challenge the increasingly cautious landscape of contemporary menswear.
The Florence showcase not only marks a milestone moment for Rocha, but also positions her as a key voice in the evolving dialogue around modern masculinity, one shaped by fluidity, craftsmanship, and storytelling. As anticipation builds, all eyes will be on how her signature language translates into a fully realized menswear offering on one of fashion’s most influential platforms.