Casablanca is keeping it close for Spring Summer 2026. The brand’s latest campaign strips things back and puts the spotlight on the people who have been riding with it from the start, turning community, music, and self expression into the main event.

The aptly titled ‘A Friends and Family Portrait’ campaign ditches heavy styling rules in favour of something more personal. Each participant was invited to choose and style their own looks from the collection, resulting in images that feel natural, instinctive, and lived in rather than overly produced. It’s less about pushing a single aesthetic and more about showing how Casablanca moves across different identities and creative worlds.

The cast reflects that range. Familiar faces like Skepta, Omah Lay, Issa Lish, and Ben Cobb bring their own energy, connected by a shared relationship with music and culture. Each represents a different side of the brand’s evolving identity, proving its versatility across scenes and disciplines.

Working alongside stylist Helena Tejedor, the looks were refined without losing their edge. More faces from the Casablanca circle are set to roll out as the campaign continues and this first drop highlights the brands strength  in its community.

Check out all the images below.

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