Shot by renowned photographer Karim Sadli, COS‘s Spring Summer 2026 campaign features acclaimed actor Alexander Skarsgård, Korean actor Park Gyuyoung, and models Vittoria Ceretti and Taemin Park. Captured in a London studio, the campaign features striking portraits that evoke a quiet confidence.
The palette is refined with head-to-toe monochromatic hues anchoring the collection. Texturally, there are supple leather, croc-effect finishes, and lightweight linen. There are also tons of heritage references, with pinstripes and herringbone throughout.
Defined by set dressing and the effortless elegance of ’80s styling, the brand played with volume and proportions, with strong shoulders, high necklines, and fluid silhouettes — all with a contemporary perspective. Outerwear was a huge focus overall, in particular with trench coats, including an oversized silhouette with a waist-defining belt. Menswear saw a herringbone Balmacaan coat, and buttery soft leather aviator jacket, both timeless picks.
For women, it was about feminine shapes and movements, including crinkled dresses, lingerie-inspired detailing, and shirts with delicate ruffles.
COS knows how to appeal to the modern consumer in search of quality pieces to incorporate into their wardrobe, and this collection serves up considered craftsmanship and thoughtful details for elevated, everyday dressing.
The COS Spring Summer 2026 will be presented in Seoul, South Korea on Wednesday, March 25 and streamed live on COS channels.