Maison Margiela has just put its name on Dubai’s ultra-luxury real estate map with Maison Margiela Residences, the Parisian fashion house’s very first residential project. It’s a limited collection of just 25 bespoke homes on the East Crescent of Palm Jumeirah, blending Margiela’s avant-garde design codes with beachfront living that’s as calm and refined as its runway collections. The residences span upscale two- to five-bedroom layouts, including a standout penthouse and duplex, all crafted with premium materials, towering glass, serene finishes and direct views of the Arabian Gulf. Residents will enjoy a private beach, an infinity pool, wellness and yoga pavilions, a boutique concierge service, library lounges, and curated social spaces, creating an experience that reads more like a curated lifestyle environment than a typical condo. Completion is scheduled for the first quarter of 2028.
As we drove through Dubai, we actually saw this under construction and literally asked ourselves is this real. It is infact real and a good example of Dubai’s appetite for branded luxury living. The city has become a global leader in naming high-end residences after fashion and lifestyle powerhouses, giving buyers not just an address but a story. Italian jeweller and fashion house Bulgari has its own residences in Jumeirah Bay, featuring penthouses with skyline views. Savvy buyers also whisper about Armani-branded hotel residences in the Burj Khalifa and related Armani projects along the Palm, where the fashion ethos extends into interiors and hospitality service that mirror the brand’s global identity.
It’s not just fashion houses staking claims in Dubai’s branded living sector. Automotive names are driving into real estate with full force. We were just in Dubai for the announcement of Mercedes-Benz Places—Binghatti City, an ambitious branded city in the Meydan area that’s a multi-building live-work-play masterplan.
In that context, Margiela’s debut feels both of a piece and refreshingly singular: the house’s language of deconstruction and subtle material storytelling translated into places where people don’t just stay for a night but day after day. Dubai’s skyline now hosts couture cats, jewellery houses and car brands alike, each staking their claim in a city that treats architecture and luxury as culture rather than commodity. Against that backdrop, Margiela’s residences read not as an outlier but as a thoughtful addition to the city’s evolving conversation about what luxury living can mean.