There is a certain inevitability to it. As fashion cycles back through speed, motion, and the aesthetics of performance, nearly every major house has arrived at its own version of the racing sneaker. Low to the ground, narrow in profile, built for movement real or imagined. Marc Jacobs is the latest to enter the lane, though characteristically, he does so by looking not to the track but to the streets of New York,
Named after the original Bookmarc location on Bleecker Street, the new 400 Bleecker sneaker channels retro athletic codes through a distinctly New York lens. The silhouette borrows from a classic bowling shoe, flattened and streamlined into a slim runner that feels more urban than aerodynamic. Lightweight nylon gives it flexibility, while leather and suede details ground it in texture and craft.
Where many racing-inspired sneakers chase futurism, this one leans into familiarity. It arrives in Blueberry, Shortbread, and Bumblebee, colors that feel lived-in rather than engineered, nostalgic without tipping into costume. The 400 Bleecker is a reminder that speed in fashion does not always need to look fast.
Retailing for $228 USD, the sneaker is positioned as something functional and wearable rather than precious. In a season crowded with technical silhouettes and motorsport references, Marc Jacobs offers a quieter take on the trend, one rooted in memory, place, and everyday movement.
