“Make me a perfume that smells of love.” Christian Dior’s directive, issued while creating his first fragrance alongside the revolutionary New Look left little room for interpretation. Love, for Dior, was never abstract, it was floral, tactile, and inseparable from couture. That original scent imagined to enchant women in love, now inspires a ritual from the House on Avenue Montaigne, a yearly, emotion-driven rendezvous named Miss Dioramour.
Conceived as a recurring limited edition, Miss Dioramour offers Miss Dior not as a constant, but as a moment. The inaugural release for Valentine’s Day 2026 is limited to just 150 pieces and each iconic bottle is adorned with a silk bow paying tribute to Dior’s couture heritage. Inside, Francis Kurkdjian’s Miss Dior Parfum reveals its elegant floral chypre structure: refined, confident, and quietly sensual.
In 1968, Marc Bohan, then leading Dior couture and ready-to-wear, created a silk scarf for his Spring–Summer collection inscribed with the phrase Say it with flowers. The edition’s visual language is drawn directly from the archives, written in white hand lettering, the message feels intimate and strikingly modern.
Flowers have always been central to the Dior vocabulary. The rose, emblematic of Dior perfumes, has appeared on couture silhouettes since the New Look, inspired by Christian Dior’s childhood garden in Granville. Today, it still blooms in the May rose fields at Château de La Colle Noire, continuing to shape the House’s imagination.
Miss Dioramour distills this heritage into a single, fleeting gesture: fragrance, silk, and flowers, said once a year, and only to those paying attention.
