LOEWE unveiled its Spring Summer 2026 campaign today, marking the first visual statement by their new creative directors Jack McCollough and Lazaro Hernandez. Building on the teaser imagery released ahead of their debut show, the campaign feels confident and emotionally direct, rooted in sensuality, optimism and physical presence.
Shot by Talia Chetrit, the images feature a cast of emerging theatre and film actors including I Love LA’s True Whitaker, British TV actor Beau Gadson, and the brand’s first brand ambassador Isla Johnston whose relationship to movement and embodiment mirrors the collection’s energy. The photos visceral appeal emphasizes texture and tactility, with leather, skin and shadow in constant dialogue.
“We’re building a visual language that feels personal, confident, playful, sun drenched, optimistic. It articulates an energy we recognize as intrinsic to LOEWE, joy, sensuality, and a modernity that feels instinctive rather than imposed.” – Jack McCollough and Lazaro Hernandez
Heat sealed leather jackets appear sculptural and close to the body, while shredded leather jeans and fluid layered dresses heighten the sense of touch and motion. Accessories are treated with the same intimacy, with the Amazona 180 bag and glossy aqua shoes styled to foreground materiality and desire.
Minimal architectural cues frame the imagery with a subtle modernism, while a lingering sense of wetness adds a kind of sultry tension. The campaign feels assured rather than declarative for this new chapter at LOEWE and we’re here for it.
The Spring Summer 2026 campaign will appear in LOEWE’s quarterly magazine which drops on February 19, while the collection hits stores and online on February 26.
