Lacoste is expanding its lifestyle universe with the opening of its first permanent Café Lacoste, set open tomorrow on Paris’ Avenue Franklin D. Roosevelt. Located just steps from the brand’s flagship store, the café marks a natural extension of Lacoste’s long-standing art de vivre, blending style, sport, and hospitality into a one considered space.
Partnering with the Giraudi Group, led by restaurateur Riccardo Giraudi, the collaboration brings together French design sensibility with contemporary culinary execution, positioning Café Lacoste as both a destination and an everyday gathering place.
Spanning 100 square metres with seating for 65 guests, the interior draws directly from Lacoste’s visual language. Deep green and off-white tones are paired with terracotta accents, refined materials, and subtle tennis-inspired details, creating an atmosphere that feels polished yet approachable.
The menu focuses on elevated classics from club sandwiches and fresh salads to seasonal plates and branded signature desserts like the adorable Iconic Polo. Sure to be a hot spot during Paris Fashion Week, Café Lacoste offers specialty coffees, flavoured lattes, and the L’Eau de Croco, which blends coconut water, matcha, and ginger.
With Café Lacoste, the brand continues to explore hospitality as an extension of its identity, translating its sporting heritage and cultural codes into a contemporary Parisian setting signalling potential expansions beyond the French capital.
