Louis Vuitton continues its tribute to the iconic Monogram in a new campaign shot by Glen Luchford and directed by Roman Coppola, highlighting the personal connections celebrities share with their favorite bags. These pieces are more than accessories, they’re lifelong companions, carrying stories across generations.
LV ambassador Zendaya brings the Speedy to life, a bag born in the 1930s and reimagined through decades of bold artistic reinterpretation. Catherine Deneuve embodies the Alma, a refined Art Deco-inspired classic, while Liu Yifei celebrates the Noé, a playful yet elegant design originally created to carry champagne. Hoyeon completes the line-up with the Neverfull, a versatile carry-all that blends practicality with effortless style.
The campaign explores 130 years of Louis Vuitton heritage, where travel, innovation, and personal style intersect. Zendaya’s story debuts February 5th, with the remaining ambassadors revealed February 11th across Louis Vuitton platforms.
