Nike has opened its new Canadian flagship inside the CF Toronto Eaton Centre. The two-level, 21,000-square-foot space blends sport, design, and culture in the heart of downtown.
The layout feels clean and modern, with digital displays, open sightlines, and a central staircase connecting both levels. Each area highlights a different focus, such as running, basketball, training, and lifestyle, presented with clear storytelling and a sense of flow that feels natural rather than overwhelming.
The main floor is dedicated to women’s performance and lifestyle, offering running and training essentials alongside everyday pieces that transition easily from workout to street. Upstairs, the men’s and kids’ floor expands the mix with performance gear, Jordan, ACG, and Nike SB, bringing together sport and style under one roof.
At the centre of it all sits Nike By You, the brand’s first and only in-store customization studio in Canada. Shoppers can personalize hoodies, tees, and sneakers with exclusive materials and Toronto-inspired graphics, including limited-edition designs created with Auston Matthews and Max Domi.
Located in one of the busiest parts of the Eaton Centre, the new flagship feels like a substantial addition to Toronto’s retail scene. It is polished, functional, and clearly built for the city’s mix of athletes, commuters, and fans who live at the intersection of sport and culture.