Pharrell Williams and NIGO lean all the way into “Phriendship” for Louis Vuitton’s Fall/Winter 2025 menswear campaign—an artful fusion of past and present staged at Japan’s surreal Site of Reversible Destiny in Yoro Park.
Shot by British photographer Harley Weir, the campaign moves between sculpture and sky, placing the collection in conversation with collaboration, nature, and distortion. Pink chore coats, boxy denim, and varsity-coded shirting land like style artifacts—each piece nodding to uniforms, Japanese tradition, and the streetwear language that first bonded the duo.
Textures speak loudly this season. LV monogram baseball jerseys, oversized shorts, and utility bags styled with toy-like charms all harmonize with the warped geometry of the futuristic backdrop. The LV man appears mid-journey—curious, playful, and grounded in reverence here .
A story of exchange, experimentation, and legacy—FW25 marks a new chapter of Louis Vuitton menswear shaped by friendship and form.
Discover the campaign imagery below.
