Cool-guy London cult skate brand Palace has officially announced a 90s-inspired collaboration with American fast fashion brand Gap. The collab features 55 pieces inspired by the heyday of skateboarding style and includes varsity jackets, long-sleeved polos, panelled shirts, windbreakers, hoodies, and more. The collection also features a kidswear run, a first for Palace and a smart move by GAP to grab the youngin’s on the comeup.
This big move partnership comes a month after Gap Inc. hired designer Zac Posen to be the “cultural curator and creative partner” to new chief executive Richard Dickson in an attempt to reinvigorate the somewhat less-than-popular apparel brand.
The PALACE GAP collaboration from Spring 2024 will be available online and in stores starting March 22 at 11 a.m. EST. Watch the very good ad video they put together above.
