Gucci presents the Pineapple Collection

Now more than ever, as the temperatures on the East Coast, ranging from freezing to death to just losing fingers and toes, Gucci brings the warm tropical vibe with pineapple and roses. The playful new decorative motifs add an element of colour and fun to the men’s ready-to-wear collection this season. Mixing the formal collegiate look with even more streetwear aesthetics, the collection does a great job meeting in the middle of that luxury cool flex.

This pink and black varsity leather jack is on some next-level cool, although I personally don’t love cords, it works here.

Another key piece from this collection is the pineapple-rich zip-up track jacket, which is sporty collegiate to a T. Also the knitted orange sweater is stunning and compliments the (cringe) brown cords perfectly. Finally, the pineapple motif in a bright yellow print stands out almost Wes Anderson like against the GG on the leather goods base.

The entire pineapple collection is available now and is well beyond the key pieces I singled out above. Take a look at the entire collection below, keep your eyes out for ALL of the button-up tees, the shorts (super fire), the denim (flyest Canadian tuxedo out there), and that spicy fuchsia hoodie.

If you like you see head to your nearest Gucci store or shop it online at gucci.com now.