Chipotle Launches Makeup Line with E.L.F. Cosmetics

Chipotle is one of North America’s most popular Mexican-inspired fast food joints, known for its healthy options and big flavours. In a marketing move nobody saw coming, the popular fast food chain is launching its own cosmetics line on March 10th, in a surprising collaboration with E.L.F. Cosmetics (you know, the budget beauty brand YouTubers actually like).

Launching with a few staple makeup essentials like an eyeshadow palette and lipgloss, the collection features straight to the point food inspiration; their lipgloss is literally called “Hot Salsa” and their eyeshadow palette includes shades of green and brown named after their condiments (i.e “Pinto Beans” and “Lettuce”), basically the same shades you’d see as you stare through that plexiglass divider as you build your custom Sofritas bowl. They’ve even thrown in a really cute beauty-blender sponge set, shaped as an avocado and seed.

With prices that match the typical E.L.F. Cosmetics range (prices listed below) this tasty collab won’t hurt your wallet as much as your weekly trips to Chipotle does. Launching March 10th and available exclusively on elfcosmetics.com and chipotlegoods.com, many of the items come with a coupon for free chips and guac (US only, while supplies last).

CHIPOTLE EYESHADOW PALETTE, $16 USD

This mix of matte and shimmer shades include colour inspiration from white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce.

MAKE IT HOT LIP GLOSS, $8 USD

This tingling, plumping “Hot Salsa” coloured lipgloss will flatter any skin tone and make your lips look juicy.

EXTRA GUAC FACE SPONGE SET, $10 USD

Avocado shaped sponge with angled and rounded sides and a mini pit shaped sponge for small areas like under the eyes or around the nose.

EYES CHIPS FACE MAKEUP BAG, $18 USD

This makeup bag is a hilarious addition to this collab. Who doesn’t want to carry their food inspired makeup in a mini Chipotle takeout bag?