Celebrity stylist Jamie Mizrahi has just been named the creative director of Juicy Couture.
Mizrahi, who has been a stylist for the likes of Katy Perry, Suki Waterhouse, Nicole Richie and more, became a consultant for Juicy Couture last year, so her promotion to creative director comes as no surprise.
In a recent interview with WWD, Mizrahi said:
“I am not trying to reinvent Juicy, it has such a brand identity already — carefree, tongue-in-cheek fashion. What I’m doing is taking the history that is so special and continuing to make it feel fun and wearable by bringing back silhouettes and materials and making them work for the modern woman.”
Mizrahi’s first collection for Juicy will be Spring 2018. We can’t wait to see how she elevates this classic brand!