Norwegian fashion designer Peter Dundas is unveiling his eponymous label in Paris this Sunday.
For the past ten years, he has sat in the creative director chair at top brands including Emilio Pucci and Roberto Cavalli.
In a recent interview with Business of Fashion, Dundas said:
“You want things your way and to feel comfortable. It’s constantly asking, ‘Is it really me?’ For us, it made sense to start a company from that point of view, where you have a fresh slate to do that and you’re not dependent on or economically burdened by needing to do traditional collections.”
We’ll learn more about what Dundas’ season-free collection will look like on Sunday evening.