Last month, Converse unveiled a campaign entitled “Forever Chuck” to introduce the iconic Chuck Taylor silhouette to today’s generation. Now, the sneaker brand has shared the film to go along with the campaign.
The two-minute video, directed by Karim Huu Do, features fifteen rising stars of today including Millie Bobby Brown, Maisie Williams, Lukas Ionesco, Yara Shahidi, Salem Mitchell, Winnie Harlow and many more immersed in the brand’s core values, while “driving and redefining youth culture.”
Julien Cahn, Chief Marketing Officer at Converse, said in a statement:
“The Chuck Taylor has been a cultural icon with a rich history and even more incredible future. Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward.”
Watch “Forever Chuck” above.