Drake’s October’s Very Own imprint has expanded a lot over the last few years from being a record label to a full lifestyle brand with two brick and mortar stores, one in LA and one in Drake’s hometown of Toronto. Now, OVO could have its sights set on the Big Apple: in a teaser video posted to Instagram with the caption “#NYWELCOMEOVO”, the collection is hinting at something coming soon to the big city. The black and white clip features sweeping shots of New York’s skyline, before cutting to a Batman-esque signal lighting up the sky, except its OVO’s signature owl instead of a bat. Check out the teaser below and stay tuned for more information about what OVO is cooking up.
UPDATE: OVO’s Instagram has released some more pics with a date of December 10th, 2016. Welcome to the family NYC.
#NYWELCOMEOVO 12.10.16 ?: @kennethcappello
A photo posted by October’s Very Own (@welcomeovostore) on
#NYWELCOMEOVO 12.10.16 ?: @kennethcappello
A photo posted by October’s Very Own (@welcomeovostore) on