Anti Social Social Club is quickly becoming one of the most popular cult brands of the moment. Despite very little leaked news about forthcoming releases, each and every drop sells out almost instantly and with recent collaborations between bigger brands like Undefeated and Nike, it seems the ASSC portfolio is only going to continue to grow.
Now, a mysterious new billboard has popped up in Hollywood — a plain pink board with the words “I STILL FEEL THE SAME” and ASSC branding. If you’ll remember, Undefeated and ASSC announced their recent collaboration with a similar tactic, but whether this is a sign of things to come is still unclear. It could also just be founder Neek Lurk having some fun with some cryptic words and phrases. Word on the street is that more billboards could be popping up in the Los Angeles area over the next few weeks, so be sure to keep an eye out.