One of our favourite Swedish pop bands Niki and the Dove have returned with a new video for the latest single “So Much It Hurts” off their forthcoming album Everybody’s Heart is Broken Now. The VHS style clip follows Malin Dahlström walking through a digital neon city to find inspiration.
For this video we talked a lot about “the City” which in a metaphoric sense has been a great inspiration for us in making this album. We talked about the certain city heat, steaming asphalt, the blue color of the night, street life, tinsel, the smell of warm skin, someone waiting by the window overlooking the streets with it’s myriad of moving lights and sounds – still in her/his solitaire, waiting by the phone that never rings. And the clock merciless moving forward in it’s unremittingly pace of time. But what if you could turn it back just for once? And dive back into these crowded streets and turn one again, with the beautiful multitude of a Saturday night.
Watch the clip above now directed and produced by Gustavo Torres and Clara Luzian and pick up Everybody’s Heart is Broken Now on April 8th.