Now that Halloween is over, we’ve rounded the corner into the holiday season. Along with Starbucks’ red cups, other brands are gearing up for the festivities. H&M shared details of their print holiday campaign starring pop singer and fashion favorite Katy Perry. In the images, Perry is wearing selections from the H&M Holiday collection for which she’s filmed a commercial we’ll be able to see in cinemas, on TV, and online. The commercial will premiere on November 23rd on hm.com/life. The singer even wrote the song featured on the commercial. “Every Day Is A Holiday” was produced by legendary deep house producer Duke Dumont.
You know what? @KatyPerry’s exclusive track for the #HappyandMerry campaign video is now played in store! #HMHolidaypic.twitter.com/odZSajOQAn
— H&M (@hm) November 10, 2015
The new collection will suit all your holiday needs. From party-ready glamour to festive fun, H&M’s got you covered. Speaking of her history with the brand, Perry said “I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection.”
This also gives you a chance to shop for a cause. H&M Conscious Foundation will support children in Myanmar. They will donate 5% of the cost of their specially designed gift cards to UNICEF. UNICEF will then use the money to provide quality education for vulnerable children in Myanmar, where there is urgent need to improve access to basic education. Through the gift card campaign, UNICEF and the H&M Conscious Foundation aim to directly reach more than 350,000 children with quality primary and lower secondary school education in the Rakhine State. They will be available in stores globally until December 31st.
