At the tender age of 30, Nike ACG has been reborn as NikeLab ACG and drops a new collection for 2014. Featuring outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting.
The collection represents the future of sport style innovation, with ACG blending materials such as Nike Tech Fleece, Nike Dri-FIT Wool and Nike Flyknit with the Berlin-based designer Errolson Hugh’s knowledge of fit, apparel construction and the functionality needed for everyday life. Hugh is the co-founder of Acronym®, an independent design agency focused on the unification of style and technology in apparel. Working together, Hugh and Nike designers reassessed contemporary athletic needs by challenging convention. Through mutual learning, the team created elegant solutions for complex problems.
The utilitarian premise of the collection demands that each piece be functional and aesthetically pleasing. Engineered around movement, the architectural silhouettes have an innate elegance. Paired with a dark color palette and reflective logos, the collection transitions between muted and more visible as needed. The new collection enables the body in motion and conceals the tools of urban life to remain minimal, clean and architecturally sculpted.
The NikeLab ACG collection is available beginning Dec. 18 at nike.com/nikelab in North America, Western Europe and Japan. It will also be available at the following retail locations: NikeLab 21 Mercer NYC, NikeLab DSM NYC, Niketown New York, NikeLab 1948 LDN, NikeLab DSM LDN, NikeLab P75 Paris, NikeLab LNZ1 Milan and NikeLab DSM Ginza in Tokyo.
