To celebrate one of the world’s biggest sporting moments, the FIFA World Cup, Nike created customized versions of the Gold Nike+ FuelBand SE for players and staff of the Brasil, England, France and U.S. football federations. The Nike+ FuelBand SE tracks all-day movement using NikeFuel — the universal way to measure movement for all kinds of activities. A number of new innovations designed to motivate users to achieve their goals were launched with the new Nike+ FuelBand SE including: Nike+ Groups to keep you and your friends connected and motivated to the feature-rich Nike+ FuelBand app via Bluetooth 4.0 technology. Basically Nike has successfully manged to “gamify” fitness, and turn the FuelBand into the main accessory for it, whether you rock it for strictly athletic reasons, or you happen to like the way the black band sits on your wrist. The new Gold Nike+ FuelBand SE band is available now in limited quantities from select retail locations and Nike.com
