So after the dust settled from the big apple keynote presentation last week, you’ve been pondering whether you should upgrade your iPhone 6 or 6 S (or plus…you get the idea). Black is back and on sale as of Friday, but you’re not going to let a colour be the deciding factor to fork over your hard earned cash or the inevitable line up you’ll be facing.
Aesthetically the changes from last years iPhone 6 appear minimal. Aside from the shiny new jet black and matte black finishes available, the more protruding camera on the back, and the new home button, the iPhone 7 kind of brings back old memories of first generation iPhones, materially speaking. There aren’t really any exciting new colours that will make you swoon as hard as you did when they announced gold and rose gold, and they’ve created a reason you’ll now have to be sure to pack yet another, albeit small, cable if you want to be able to listen to music through a normal audio jack (say, on an airplane). There are reasons for these changes – we promise, we’ll get to the point soon!
Chances are, if you’re reading this and nodding along, you were probably too busy to watch the full keynote presentation earlier this month, and you don’t have time to think about the stress that will ensue, if you were to say, switch to android *gasp*.
We get it; you’re skeptical, but still somehow entranced by the hype a new iPhone release brings. We were too. Until we got our hands on one, and lived that 7 life.
So, in an effort to educate you, we’d like to tell you the top five reasons why the iPhone 7 is worth upgrading to, no matter what phone you’re currently using.
1. A New Camera System
Apple has given its camera systems a total overhaul on the iPhone 7 and iPhone 7 Plus. If you rely on iPhone photo capture, this new system will be particularly exciting for you, especially in the iPhone 7 Plus which features all new dual 12-megapixel wide-angle and telephoto cameras, as well as 2x optical zoom, 10x digital doom, and later this year a new depth-of-field effect particularly useful for portraiture photography.
While the iPhone 7 downgrades these features slightly, the specs are still pretty incredible. New features include optical image stabilization OIS (once only available on the 6 Plus), a Quad-LED True Tone flash, a large aperture of ƒ/1.8, 7-megapixel FaceTime HD camera, and a larger colour capture. Basically you can take pretty killer photos in pretty much any settling thanks to the image signal processor which is basically the brain of the camera.
2. Water Resistance
If you’ve ever dropped your phone in water by accident, you’ll be particularly pumped for this new feature. Built to be water and dust resistant, through an entirely reengineered enclosure, the iPhone 7 gives you enough time to react and retrieve your phone from being submerged in water. Plus if you switched over to android because you’re prone to dropping your phone in water, you now have a reason to switch back to iPhone.
3. Better Battery Life
The iPhone 7 features an improved battery life, increasing the iPhone 6s’ span by two full hours and 1 hour longer than the iPhone 6s Plus. Apple has put a bigger battery in the 7 and 7 Plus which work to provide you more time to keep working or playing for hours.
The iPhone 7 features up to 14 hours of talk time on 3G, 12 hours of internet use on 3G and LTE, (and 14 hours on Wi-Fi), 13 hours of wireless HD video playback, and 40 hours of audio playback. On the iPhone 7 Plus you get 21 hours of talk time on 3G, 13 hours of internet use on 3G and LTE, (and 15 hours on Wi-Fi), 14 hours of wireless HD video playback, and 60 hours of audio playback.
4. Faster Performance
Not only does the iPhone 7 double the storage capacity to 32GB, 128GB, and 256GB, it also features the new A10 Fusion chip making pretty much everything more zippy compared to the A8 Chip in iPhone 6. Technically, the A10 Fusion chip features a four-core design with two high-performance cores and two high-efficiency cores. Which means you’ll be able to do everything more efficiently with improved graphics and display.
DUH! Because people will notice and say “is that the new iPhone?” Yeah that may sound shallow, but… real life.