10.Deep Holiday 2010 Lookbook

Last week we showed you the 10.Deep Holiday 2010 video preview and today we are super stoked to present to you the complete lookbook. The Holiday collection is a conceptual exploration of recent American heritage, as told through one man’s closet – from youth through adulthood. The season starts out with the latest Victory Group offerings, which include graphic button-downs, decorated collegiate jackets, sweats and distressed tees, all designed in the style of the American high school sports world of the 40’s and 50’s. The core of the collection utilizes a healthy dose of military and utilitarian outerwear, and ends with a selection of cleaner silhouettes, as well as some of the first premium leather pieces the brand has produced in the past several years. The pieces feature traditional cuts, distress printed tees, plaids and the influence of military surplus, as well as riffs on social and political patches are apparent throughout the entire offering.

What makes this even more AWESOME is that the people rocking the gear in the lookbook include: Black Thought, Dice Raw and P.O.R.N. of The Roots/Money Making Jam Boys joined by deejays Mick Boogie and Terry Urban (The Press Play Show) and Curt of Flosstradamus. The Holiday 2010 collection is now available in stores and via the 10.Deep webshop.