For Prada’s Fall/Winter 2012 ‘Real Fantasies’ lookbook, the iconic Italian luxury brand take us on a trip to the future. Set in a pulp fantasy version of the future, the dystopian society is full of machines and jagged geometries while genetically perfected clones roam digital colonies in the utmost stylish outfits. As a huge sci-fi buff this lookbook is by far one of my favourites for 2012. Oh and the clothing is perfectly stunning as usual. Watch below.
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez