As always, Super Bowl Sunday had some very expensive commercials, and one of my favourites this year was the Eminem – Lipton Brisk Iced Tea animated spot. The million-dollar ad aired during Super Bowl XLV and features the Detroit rapper as a Claymation character, making fun of the fact that he doesn’t do commercials. It is both endearing and irritating. Especially when 20 minutes later he as featured in another ad., Watch the 30-second commercial below.