Urban Outfitters Early Spring 2011

Indie clothing chain Urban Outfitters is moving their look in a new direction this spring with airy retro inspired ensembles set to the gorgeous backdrop of sunny Tel Aviv.

Since they began to carry a selection of designer pieces, it seems Urban is headed toward a more defined sense of style and less in the direction of mass market trends (although there are several here). There’s plenty of adorable cropped trousers, delicate blouses and vintage inspired swimsuits in this lookbook which has the models strolling on the beach and boardwalks, shopping in Tel Aviv’s incredible markets, and posing in front of geometric backdrops.