In 1992, Reebok was looking to make the strongest possible statement on the court. At the time, the brand had success with key basketball silhouettes including The Pump, however Reebok desired to make an even bigger, bolder impact. [...]
Yesterday at the PROJECT Show in Las Vegas, Reebok held a press conference to announce the return of the iconic Reebok Shaq Attaq sneaker, the signature shoe worn by Shaquille O’Neal over 20 years ago during his rookie year in [...]
A$AP Rocky is doing everything in his power to make sure people know who he is. A year ago his “Peso” video went viral, then he dropped his acclaimed mixtape Live.Love.A$AP. [...]
R&B Singer/Songwriter Alicia Keys has released her newest single “Girl on Fire” and has received a little help from Nicki Minaj for her “Inferno Version” of the song. This single will be followed by a “Bluelight” version and a original [...]
My go-to pair of sneakers this summer has been my incredible cool and comfortable Reebok Classic x Basquiat sneakers given to me by Swizz Beatz himself last year, so I am pleased to present the latest in the ongoing collaborative [...]
Swizz Beatz and A$AP Rocky present the visual for their “Street Knock” collaboration, produced by araabMUZIK. The video was directed by Taj with New York City serving as the backdrop to a pretty crazy party. [...]
Hot Damn! Look at all those Reebok shoes! On Sunday April 01, 2012, rapper Tyga took over the very intimate Club Nokia in Los Angeles, and Hana Hussein, our L.A. correspondent was there. [...]
As part of the Swizz Beatz x Reebook Classics collaboration, a brand new Kamikaze III has dropped in a sleek blue and black colourway. [...]
Modern Day Renaissance Man, Swizz Beatz recently sat down with magazine Haute Living NY to discuss his incredible portfolio of work for the August/September 2011 issue. [...]
Hey remember that SICK party I went to a couple weeks back in New York, hosted by Reebok and Swizz Beatz for the launch of Reebok’s “Reethym of Lite” campaign? Well Reebok Classics has released a short trailer for Prequel [...]
Reebok Classics just keeps on dropping bombs with their new colourways of the Swizz Beatz designed Kamikaze sneaker. This time we get the carbon/steel/white blue version of the high top, with a patent leather toe cap [...]
As you all know, we recently got to spend some time in New York, hanging with Swizz Beatz and the Reebok Classics team. Whilst talking shop, partying and rocking the f**k out, we had a chance to try on and [...]
Here’s the last of the pictures from the epic Reebok Classics and Swizz Beatz hosted “Reethym of Light” launch party at Espace on Tuesday, July 19th in New York City. The red carpet was full of stars and the live performance [...]
You saw the red carpet photos of the Reebok Classics and Swizz Beatz “Reethym of Light” launch party, and now we’re happy to present pictures of the private performance that took place inside Espace in New York earlier this week. [...]
Reebok Classics and Swizz Beatz hosted a launch party at Espace in New York on Tuesday, July 19th, a day before the global launch of the new Reebok Classics “Reethym of Light” campaign and TV commercial. [...]
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