Reebok Canada has just launched a campaign for their new premium men’s apparel and footwear line “Live with fire.” The campaign features NHL players John Tavares, Matt Duchene and Maxime Talbot, doing some off-ice training (practicing CrossFit, which Reebok is [...]
As a serious sneaker head, one of the most irksome things about living in Canada was the inability to participate in the abundance of custom shoe-design programs various shoe makers have. For whatever reason there was simply no way to [...]
Growing up in Canada and having heard stories of the good old days, when you could drink whiskey from your own flask whilst standing outside in the snow heckling the opposition team, the Canadian Football League has always been a [...]
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