The Best of CES 2021
This year's CES may not have seen over 170,000 guests in person together, but it still went on digitally. Drones, makeup, face masks, and more were among our fa... More...
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Loreal
A Balmain x Victoria’s Secret Collaboration is coming
French fashion house Balmain will be creating exclusive looks for the upcoming Victoria's Secret Fashion Show as well as a capsule collection for the lingerie b... More...
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Balmain x L’Oréal Paris Unveil Collaborative Lipstick Collection
Back in May, Balmain creative director Olivier Rousteing announced he would be joining forces with L’Oréal Paris to launch a chic yet affordable lipstick collec... More...
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Thylane Blondeau is L’Oréal’s Newest Brand Ambassador
Social media star Thylane Blondeau has just been named as L'Oréal's newest brand ambassador.Blondeau, who has millions of followers on Instagram, YouTube, T... More...
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Maria Borges Joins L’Oreal Paris
L'Oreal Paris has announced their latest brand ambassador, Victoria's Secret model Maria Borges.Borges was famously the first model to walk the Victoria's S... More...
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David Beckham To Be The Face of Biotherm Homme
L'Oreal has just signed David Beckham as the first face of their Biotherm Homme line. Beckham's face will grace Biotherm advertising as soon as this June, when ... More...
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February’s Best Beauty Products
Coming at you from the beauty front this month we've rounded up nine truly awesome products we could not live without, with specifics from Sidewalk Hustle's m... More...
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Push A12, for Mascara: Not your Average Vending Machine
Makeup junkies everywhere, save your change! Beauty Vending Machines are coming to a mall and airport near you. FARS (fully automated retail stores) can now ... More...
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Chris Noth for Biotherm Homme
The infamous Mr. Big (aka. Chris Noth) visited Toronto last night to schmooze with models and industry types to launch Biotherm Homme's latest anti-aging prod... More...
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